The Guardian articles and social media

http://www.theguardian.com/media/2014/jun/08/social-media-winner-world-cup-advertisingp
With this article I completely agree with everything that is said. Even though the article was made before the world cup had happened it backs up my ignite talk in that this world cup was the social media world cup. They said that social media will be the winner over the three platforms which I agreed as it becoming more and more used over loads of different apps. Also saying that Adidas used most of its promotion on digital media rather than TV adds for the first time showing the importance of social media and the power it now has.

http://www.theguardian.com/media/2014/jul/14/world-cup-final-breaks-facebook-and-twitter-records
You can see why the world cup broke records on twitter and facebook and this was due to the football being a worldwide tournament and the first time social media really was used in worldwide sporting games. You can also see why the semi final was the most tweeted about game due to the result of the home country Brazil getting annihilated. There was buzz all around the world

http://www.theguardian.com/technology/2014/jul/15/twitter-world-cup-tweets-germany-brazil  
You can see why this was the biggest event for Twitter because it was the first time the world could get together and tweet about a worldwide sporting event. This is because in the last world cup which was in 2010 social media wasn't as powerful then with broadcast in which you could say was the most powerful so people didn't really look to tweet then. However now as you can interact with celebrities and also with Twitter introducing new ideas based around the world cup you can see why it smashed Twitter records


http://www.theguardian.com/media/2014/jul/06/twitter-world-cup-2014-social-media-luis-suarez
Within this article the writer speaks about the world cup and how easy it was for anyone to get lots of retweets and favourites. For e.g. him comparing De Bruyne to Prince Harry and from that he got loads of retweets and favourites. He then used the example of Suarez and the bite and how it blew up Twitter and also the English commentary and the contrasting style of commentating. I actually agree with this article in a way if you make something funny or tweet something unique you can easily blow up Twitter. Also showing how big Twitter has become and how used it is around the world.

http://www.theguardian.com/media-network/media-network-blog/2014/jun/12/world-cup-football-social-media-marketing
In this article what is spoken about is the way Twitter has moved on from the last world cup. Also talking about other sporting events that have happened in between such as the olympics in 2012 and the super bowl in 2013. One fact was that there was more tweets about the 2014 world cup before the world cup had even started than the whole of the 2010 world cup. This highlights my ignite talk in that this was the first ever social media world cup in that from 4 years social media has changes drastically and also Facebook was miles ahead before but now Twitter is becoming ever closer to Facebook.