References
Brookes, R. (2002). Representing sport. London:
Arnold ;.
'the
lowly cultural status of sport and television rubbing off onto journalist for
reporting on them'
Kennedy, E., & Hills, L. (2009). Sport, media
and society (English ed.). Oxford: Berg.
'sport
also possesses the highly desirable quality of novelty and unpredictability'
'sport
provides the mass media with many precious qualities. In terms of audiences it
is able regularly to deliver large (sometimes enormous), often extremely loyal
coborts of readers, listeners and viewers.
'
sport provides the mass media with many precious qualities. In terms of
audiences it is able regularly to deliver large (sometimes enormous), often
extremely loyal coborts of readers, listeners and viewers.
Wenner, L. (2002). Mediasport (Taylor &
Francis e-Library ed.). London: Routledge.
“Adidas
has launched its biggest ever campaign to support its sponsorship of the World
Cup and tellingly has opted to spend more on digital marketing than TV ads”
I felt this quote was needed as it shows that Adidas used most of its promotion on digital media rather
than TV adds for the first time showing the importance of social media and the
power it now has.
“The
importance, and power, of a social media strategy is underlined by Twitter
which says there have already been more posts about the World Cup before a ball
has been kicked in Brazil than for the entire tournament in 2010.”
This
shows how social media has moved on from four years ago. In that social media
has become a norm to people and their everyday lives. To show that there had
been more tweets about the 2014 world cup before it had even started over the
whole of the 2010 tournament shows in itself
“Germany’s
World Cup final victory over Argentina smashed global records on Twitter, and
has become the biggest sporting event in Facebook’s history”
“However,
Germany's defeat of Argentina was the World Cup's biggest
moment, generating more than 618,000 tweets per minute, ahead of the 580,000 tweets per
minute sparked by the team's fifth goal against Brazil in the
semi-final.”
“When
Luis Suarez took a piece out of Giorgio Chiellini, Twitter traffic confirmed
what had occurred before the commentary did.”
“In
the past they could get away with it, but now they’re competing with thousands
of expert observers who are searching for every detail, who’ve spotted James
Rodriguez looking over his shoulder and lining up his epic shot at the same
time as the pundits have.”
“I
tweeted “Prince Harry’s having a ’mare” and sat back to congratulate myself on
my originality. What I ought to have known is that others were having precisely
the same thought and many of them were tweeting it.”
“74.2% of viewers will be on social media
during the World Cup.”
“42%
of viewers are likely to be posting about their favorite ads and 52% are likely
to follow or like a brand.”
“92%
of people trust the
recommendations they
receive from friends and family above all other forms of advertising. This
means that you can push your content out to your audience, but it
may go unnoticed unless someone they trust tells them to pay attention.”
“The
number of Adidas tweets has been increasing, averaging 12.2 million per day in
the week”
“With
five minutes to go in the match, Adidas' Mr. Hughes tells the team three pieces
of content are ready to go if Germany wins: a Hummels photo, a Vine video of
his goal and a group shot in case another German player also scores.”
“With
five minutes to go in the match, Adidas' Mr. Hughes tells the team three pieces
of content are ready to go if Germany wins: a Hummels photo, a Vine video of
his goal and a group shot in case another German player also scores.”
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