2) Codes and conventions of social media
- Allows you to say your opinion
- Non bias views
- Becoming friends with new people
- See what's trending
- Easy to use
- Fast
3) Social networking
Twitter
- Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets".
- Twitter inc. is based in San Francisco and has more than 25 offices around the world
- Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and by July 2006 the site was launched.
- Twitter gained worldwide popularity, with more than 100 million users who in 2012 posted 340 million tweets per day.
- 2013 Twitter was one of the ten most-visited websites, and has been described as "the SMS of the Internet."
- As of July 2014, Twitter has more than 500 million users, out of which more than 271 million are active users.
Facebook
- Facebook (formerly [thefacebook]) is an online social networking service headquartered in Menlo Park, California.
- Facebook was founded on February 4, 2004, by Mark Zuckerberg
- Facebook had over 1.3 billion active users as of June 2014.
- Facebook, Inc. held its initial public offering in February 2012 and began selling stock to the public three months later, reaching a peak market capitalization of $104 billion
4) The first ever world cup match which was broadcasted was in 1954 between a match played between Hungary and Germany.
- Over 100 nations have provided coverage since the satellite launchings allowed for worldwide coverage beginning in 1966. European coverage of the World Cup has been extensive since 1954
- Broadcast of the qualification for the World Cup Finals for England is currently held by ITV with Sky holding rights for home and away matches for Scotland, Wales and Northern Ireland. These were previously held by the BBC
- Although only one broadcaster is required, the two biggest terrestrial operators, the BBC and ITV, have always made a joint bid for coverage with broadcast of the Home Nations matches (particularly England) alternating between the broadcasters up to the later stages of the tournament. This is believed to prevent an extremely expensive bidding war for coverage between the two networks, with the current agreement running until the 2014 tournament.
5)
This also adds on to what was said in the last
quote in that you are updated regularly and by the second in another time line
made just for the world cup in the match time line where you can also access
all the matches and get all the updates from the match.
“Use a hashtag in front
of the relevant three-letter country code, and that country’s flag will appear
after the text.”
This
was something added in the 2010 world cup but has since moved on due to the
expansion of social media, in that if you hashtag your countries first three
letters of their name their flag shows up and this was just for the world cup.
This gave audiences a chance to show what country they’re from and show
everyone on their timeline who they support as well as many other incentives.
Also
on Snapchat there was Rio live. This was the first major event on the story of
Snapchat users all across the world. Basically on every users Snapchat story
people snaps of the final game of the world cup near the final were shown on
this story, obviously not all of them. This was the first time this was ever
used on Snapchat and it was of the world cup and obviously as it is a major
event in the world.
6) Critical Investigation:
7) Ways for audiences to react:
Celebrities being involved within the world cup, gives audiences chances to see their favorite celebrities with their favourite players and retweet and favourite them.
Twitter made a Twitter account for the official world cup ball the Brazuca, this also gave audiences to tweet this account and have some banter with it also it tweeted the stars involved in the world cup as well as famous celebrities such as Pharell.
The use of memes were also very popular during the world cup. This is user generated content and allows people mainly to make jokes about the footballers as stated above for them to gain retweets favourites and gain publicity
Suarez also used Twitter to apologise to Chiellini for biting him, this gave the audience the chance to react to this audiences in the first place on social media created an outburst after this incident occured and also showing the importance of social media as Suarez took to social media to give his apology knowing of the world wide audiences.
Nando's and also other brands used Twitter to promote themselves after the Suarez incident in clever ways and also gained a lot retweets and favourites to publicize themselves and gain more popularity, similar way to memes.
8) The world cup is a global event which then links into globalization. This then gives businesses a chance to promote themselves. An example is stated above where Nando's promoted themselves as soon as an incident occured luckily enough for them. Then you also have brands such as Adidas who were the brand of the world cup ball as well as many football stars. They also took to Twitter to gain popularity making out all Adidas members are part of a team and also by using hashtags. It also links in with hegemony in a way that the elite brands such as Adidas would be wanting all the power and that's how it should be
9) Books
10) Broadsheets
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