Section 4

How did the 2014 World Cup demonstrate that social media is more significant with audiences than ever?

Theories to be used

·         Marxism pluralism hegemony

·         Uses and gratifications 

·         Lines of appeal

·         Hyper reality

·         Alone together

·         Global village

·         Globalization  

Issues and Debates:

·         The effect of globalisation on the media 

·         Technology and advertisement

·         Representation

Introduction

How social media is changing and developing, how it is becoming a need for us and is becoming a norm. Use of examples such as memes etc (200-300 words)

Section 1: How the world cup prove social media is becoming more significant to audiences. Twitter.

In this paragraph I will be speaking about how the world cup broke records on social media. The use of audience theories can be used such as lines of appeal in the many different ways the world cup and social media combined to appeal to audiences. 

• In this section I am going to speak about how this past world cup broke records on social media
• The difference from the 2010 world cup
• How social media impacted the real world
• How footballers affect audiences

Quotes to be used

“Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets".

“Germany’s defeat of Argentina was the World Cups biggest moment, generating more than 618,000 tweets per minute”

“That record was shattered yesterday as Twitter users published 3,283 tweets per second at the close of Japan's victory over Denmark in the World Cup.”

“When Luis Suarez took a piece out of Giorgio Chiellini, Twitter traffic confirmed what had occurred before the commentary did.”

Theories

Uses and gratifications

Hyper reality

Propp character theory

Section 2: How it benefits others, such as brands.

In this section I am going to speak about the Marxist side and hegemonic views also and how brands such as Adidas used social media to gain publicity. 

• In this section I am going to speak about how Adidas changed for this world cup
• How they focus more on social media now
• Other brands and how they capitalized on the world cup
• Marxism and pluralism linked to Adidas

“Adidas has launched its biggest ever campaign to support its sponsorship of the World Cup and tellingly has opted to spend more on digital marketing than TV ads”

“The number of Adidas tweets has been increasing, averaging 12.2 million per day in the week”

“With five minutes to go in the match, Adidas' Mr. Hughes tells the team three pieces of content are ready to go if Germany wins: a Hummel’s photo, a Vine video of his goal and a group shot in case another German player also scores.”

“Hey Suarez, if you’re that hungry, why not get yourself into something really tasty”

Theories

Marxism

Pluralism

Section 3: How social media changed for the world cup

• In this section I am going to speak about how Twitter changed just for the world cup
• The hashtag your country
• Snapchat and its experiment 
• Different theories
• Global Village and being alone together

“In the World Cup timeline, you can view Tweets related to the World Cup from people in your network, along with relevant Tweets from teams, players, coaches, press, fans in the stadiums and celebrities.”

 “Use a hashtag in front of the relevant three-letter country code and that country’s flag will appear after the text.”

“That rio live thing on snapchat is gonna make me mad. I don't even like soccer”

“We wanted to build something that offered a community perspective”

“When wireless is perfectly applied the whole earth will be converted into a huge brain”

“Alone together”

Theories

Global village

Alone together

Section 4: Historical text. The 1966 world cup compared to the the 2014 world cup.

• In this section I am going to speak about the world cup of 1966 compared to the world cup before
• How the latest world cup broke many records
• Globalization and the digital revolution 

“England's victory over West Germany in the final was watched by 38 million people in the UK”

“there were 672 million tweets relating to the 2014 World Cup, according to Twitter, with more than 350 million people on Facebook posted more than 3 billion interactions”

 Theories
Globalization

Digital revolution