This video speaks about social media has changed the world. You can then link this to issues and debates such as media technology and the digital revolution in how social media is changing things. Some of the points covered were:
- How popular Facebook and Twitter have become
- It has become easier for us
- Helps in campaigns and popularity - Obama running for president
- Helps radio stations out
- Easy access
Media language
There is not much media language involved, you could say within the interviews there is a wide shots of the interviewees to show their full emotion as well as music in the back ground which is happy music linking to social media
Institutions
Institutions within this video affected were Facebook and Twitter on the positive due to the many users they have and then on the negative side you have card shops has on Facebook you can just post a happy birthday message on somebodies wall for free.
Genre
The genre of this whole video is mainly speaking about social media and the affects it has had on us as the whole world.
Representation
You can say that Facebook and Twitter are shown as the elite and everyone else in the world is drawn in to them and this is what they want. They are also represented as making things easier for us as you do not have to see each other now to talk but on the other hand it is a negative as everyone is seen as going online to talk to each other and no longer meeting up with each other.
Audience
The audience's involved are literally anyone who is over the age of 16 who can get these social networking sites. On the video it stated that for Facebook there is more of an older generation who use Facebook more and this is something I agree with as I see this on my own Facebook.
Economical
From this video you could say you can save money as rather than buying cards you can now post on people's Facebook walls for e.g.
Political
You could relate this to the Obama case in which the video stated that his technology helper helped a lot in winning his case as he highlighted the importance of social media. So social media can related to politics also.
Social
This is the main reason of social media as it allows you to socialise with one another albeit a status or 140 characters there are now many ways in which you can interact with each other on Facebook and Twitter which is mainly highlighted on the video.
Historical
In one of the interviews in the video a older man said that he would have rather lived in his generation where there was no social media to now but says it will be different for today's generation. It is clear to see how social media has developed vastly over the years and has become a much needed tool for the most of us in the world.
How the world cup has changed
This video shows how the world cup has changed over the years. The clip shows all the different world cups and how they have changed over the years from black and white broadcast to colour and clear television.
Media language
Within this clip you can see a whole range of emotions from crying to happiness, you can see this through many shots such as wide shots to close ups. The non diegetic music in the back ground also helps as it is as if it is building to a climax at the end at it did with the last goal score which was Gotze's in the final.
Institutions
I'd say the main institutions involved would be FIFA and how they have changed over the years. But then in the UK the main broadcasters being ITV and BBC in which they compete for the world cup viewing rights but in the end both broadcasters show the world cup.
Representation
The world cup and FIFA are presented as always expanding the world cup from black and white to colour and now the use of social media it is always developing. What also helps is that the world cup is played in many different countries due to it being a world cup so because of this it gets more recognition of its efforts.
Audience
It is a world wide audience from all ages the world cup so there is no specific audience. You could say mainly males due to football being watched by a lot of males but as it is a world cup everyone would want to support the country they are from as well as it being a world cup and wanting to watch the world cup.
Economical
From the video you could say that costs have increased due to the expansion of the world cup from black and white to colour and so on, this will increase the costs all together.
Social
The last world cup would add to the social side of things due to social media allowing us to socialise with one another and the tweet about the goals that have been scored as well many other things.
Historical
From this video you can see how the world cup has changed over the years. In which I have stated above the difference in broadcasting has become much better as well as many other things such as the pitches, different ways fans can watch the games etc.
https://www.youtube.com/watch?v=8Er_mwgfW_Q
https://www.youtube.com/watch?v=0eUeL3n7fDs
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