critical investigation proposal reloaded

Working title
Do Spotify and other developing new and digital media services have an impact on the current music industry?

Angle
How is Spotify affecting the music industry

Hypothesis
Spotify is affecting artists and how they are selling their music.

Institution
Spotify would be the main institution involved alongside where I read about MTV and other institutions such as Sony .

Audience
This would relate to the audiences of Spotify which would predominately be youth, this could be due to internet and music in which teenagers dominate

Ideologies
Based on left wing debates
Regulation and censorship

changing technologies in the 21st century and the effect of globalisation on the media. In terms of ownership and control, the concept of owners of industries can be discussed as well as the owners of certain music streaming sites such as Spotify and itunes. The regulation and censorship is based on the type of music is out and who regulates this to make it suitable for a certain age group ect...

The digital revolution and media technology will be based on how technology has advanced over the years (especially in the 21st century) and how its affected music.

Issues/Debates:

ownership and control

regulation and censorship

media technology and the digital revolution

Media texts:

Spotify

Other media texts:

Other music groups and labels such as sony

Critical investigation proposal

Working title

How has the world cup proven that social media is forever changing?

Angle

I believe social media is having an impact on audiences

Hypothesis
The world cup 2014 showed that social media is changing with the times and meeting audience needs.

Migrain
Representations - Relating to Luis Suarez, he was represented as the folk devil and creating moral panic on Twitter to what he had done during the world cup. You could say that the representations were fair in a way as what he had done was crazy. 

Iconography - The world cup sort of connoted that Twitter is moving on and the world cup is the prime example of this, not just Twitter also Facebook and snap chat too. Obviously the images and iconography are going to be related to the world cup, such as the hashtag world cup thing on Twitter and Rio live on snap chat. 

Narrative - You could say there was a narrative throughout the world cup which was shown on social networking. For e.g. Zuniga the player who injured Neymar was seen as the villain and Neymar was seen as the princess who needed saving, Brazil were sort of the heroes however then got battered in the next round. Also in relation to Germany they could have been seen as the main heroes of the whole thing as they won the World Cup and would have been seen as heroes by many. 

Genre - There is no real genre apart from sport and social media. I think the audiences expectations had been filled due to social networking adapting to the world cup to sort of make audiences feel involved with the whole process. In relation to narrative the star could have been someone like James Rodriguez who won millions of plaudits and many thought should have won player of the tournament, with the directors and writers being FIFA the footballing organisation who made this happen. 

Institutions - In the UK it is both public and commercial due to BBC and ITV showing the games with the BBC being public and ITV being commercial, these are the institutions which were involved in the world cup with BBC taking the most views throughout the world cup. 

Audiences - There were many audiences involved as it is the world cup so it is for the whole world to watch their countries play, so there really isn't any specific type of audiences to be watching the games.

SHEP
Social - this is what my main focus is on in my investigation. You have Twitter, Facebook, Instagram and snap chat in ways you could socialise with people when the world cup was on. There were many ways in which social networking adapted to the audience demands such as hashtaging for your country, Rio live, getting live updates on matches through Twitter etc.

Historical - You could relate the world cup as an historical tournament as it has been going on for decades now showing that it is part of countries histories and now alongside this history was the first ever social media world cup.

Economic - You could relate this to the economic situation in Brazil, as in my research it said many people didn't want the world cup to take place in Brazil as there were more serious problems to be sorted out such as poverty as well as many other problems.

Political - This could relate to economic due to the protests that were being made at the start of the world cup against the world cup and that the government went against most of the peoples wishes in Brazil and spent a lot of money on the world cup which could have been spent elsewhere in Brazil as these are now most likely going to be long term problems.

Media technology and digital revolution
My investigation backs up this point precisely in that the world cup has proven a digital revolution, showing the importance of social media in today's day and age. You could just go on Twitter and you would find out everything major that was happening in this example you would find out the latest scores.

Moral panic
You could relate moral panic to Luis Suarez in which he caused a panic and disturbance to the social networking society you could say due to what he done to Chiellini this caused major shock waves through social networking and mainly tweeting abuse to him. You could also relate it to the protesters who were protesting against the world cup who believed Brazil hosting the world cup was the wrong idea, these protesters caused moral panic towards the government and the rest of the country as well as the world as the news spread.

News values
As I am relating this to social media, the way in which you could get the news would be through social networking, as I will explain further on if there is a Twitter account that has a lot of followers of verified we would believe and trust what they are saying. Also on Twitter you could go to the trending section or the search section to find out the news you want.

The effect of globalization on the media
Globalization as effected the media as we can now interact with many people across the world due to social networking. As I have already stated the world cup is the prime example of this as we got to interact with celebrities across the world, seeing what their opinions were on the games. This is because the world cup is a world wide tournament and showing us that social media is becoming the number one platform due to the free and easy access of it.  

Audience theories - The hypodermic needle could be linked to Twitter for e.g. in that if an account with many followers or indeed is verified, this would make the rest of the people on Twitter believe that this account can be trusted and therefore will believe what the account is tweeting. By believing this account they may not make their own opinion but just copy what this account has tweeted as they believe what they have said is right.  

Uses and gratification theory - The uses and gratification could have been used in the world cup as it created a social interaction. As people would be tweeting or writing statuses about the world cup and we could then reply back with what we think and also linked in with celebrities as well as we get to see what they are tweeting about. Also entertainment as we get entertained by the football that is going on such as Germany's 7-1 over Brazil. We could even identify us in someone such as role models the likes of Messi, Ronaldo and Neymar would be seen as role models to many.  

Media texts
The world cup
Social media

Other media texts
Print - newspapers
Broadcast 
Politics - protests 
History 

Documentaries 

https://www.kickstarter.com/projects/1254844745/world-cup-brazil-2014-an-interactive-documentary
https://www.youtube.com/watch?v=8Er_mwgfW_Q
https://www.youtube.com/watch?v=fTW1ePYoV7Q

http://www.theguardian.com/media/2014/jun/08/social-media-winner-world-cup-advertising

http://www.theguardian.com/media/2014/jul/14/world-cup-final-breaks-facebook-and-twitter-records

http://www.theguardian.com/technology/2014/jul/15/twitter-world-cup-tweets-germany-brazil  

http://www.theguardian.com/media/2014/jul/06/twitter-world-cup-2014-social-media-luis-suarez

http://www.theguardian.com/media-network/media-network-blog/2014/jun/12/world-cup-football-social-media-marketing

ignite talk feedback

Ignite talk feedback
WWW: Well researched
Fluent
Good examples
EBI: Too much on each slide
Too much text, facts and figures on some slides
More analysis and reflection

My own feedback
WWW: Had a good understanding of my slides
             Kept it flowing
             Presented clearly
             Good use of images
EBI: Kept pace with the slides
        Less writing on some slides
        Spoke more on the impacts of social media
        Less emphasis on Twitter

I could now convert my presentation into an ignite talk. I could talk about how social networking has now adapted to consumer habits or about the world cup. However I believe I would have more to talk about once it comes to social networking as there are now many social networking sites around and the new social networking site 'ello' which could also be spoken about.

World cup powerpoint

The Guardian articles and social media

http://www.theguardian.com/media/2014/jun/08/social-media-winner-world-cup-advertisingp
With this article I completely agree with everything that is said. Even though the article was made before the world cup had happened it backs up my ignite talk in that this world cup was the social media world cup. They said that social media will be the winner over the three platforms which I agreed as it becoming more and more used over loads of different apps. Also saying that Adidas used most of its promotion on digital media rather than TV adds for the first time showing the importance of social media and the power it now has.

http://www.theguardian.com/media/2014/jul/14/world-cup-final-breaks-facebook-and-twitter-records
You can see why the world cup broke records on twitter and facebook and this was due to the football being a worldwide tournament and the first time social media really was used in worldwide sporting games. You can also see why the semi final was the most tweeted about game due to the result of the home country Brazil getting annihilated. There was buzz all around the world

http://www.theguardian.com/technology/2014/jul/15/twitter-world-cup-tweets-germany-brazil  
You can see why this was the biggest event for Twitter because it was the first time the world could get together and tweet about a worldwide sporting event. This is because in the last world cup which was in 2010 social media wasn't as powerful then with broadcast in which you could say was the most powerful so people didn't really look to tweet then. However now as you can interact with celebrities and also with Twitter introducing new ideas based around the world cup you can see why it smashed Twitter records


http://www.theguardian.com/media/2014/jul/06/twitter-world-cup-2014-social-media-luis-suarez
Within this article the writer speaks about the world cup and how easy it was for anyone to get lots of retweets and favourites. For e.g. him comparing De Bruyne to Prince Harry and from that he got loads of retweets and favourites. He then used the example of Suarez and the bite and how it blew up Twitter and also the English commentary and the contrasting style of commentating. I actually agree with this article in a way if you make something funny or tweet something unique you can easily blow up Twitter. Also showing how big Twitter has become and how used it is around the world.

http://www.theguardian.com/media-network/media-network-blog/2014/jun/12/world-cup-football-social-media-marketing
In this article what is spoken about is the way Twitter has moved on from the last world cup. Also talking about other sporting events that have happened in between such as the olympics in 2012 and the super bowl in 2013. One fact was that there was more tweets about the 2014 world cup before the world cup had even started than the whole of the 2010 world cup. This highlights my ignite talk in that this was the first ever social media world cup in that from 4 years social media has changes drastically and also Facebook was miles ahead before but now Twitter is becoming ever closer to Facebook. 

Ignite talk self evaluation

WWW: Had a good understanding of my slides
             Kept it flowing
             Presented clearly
             Good use of images
EBI: Kept pace with the slides
        Less writing on some slides
        Spoke more on the impacts of social media
        Less emphasis on Twitter

ignite talk feedback with Aaron

Ignite talk feedback
WWW: It is well structured and flowing, as in it is continuous and has a flow to it
            It is simple yet effective
            It is well thought out
            Cleverly designed
            Well presented
EBI: More colorful
        Better images
        More creative
        More confident
        Need more preparation  

Critical investigation research

The first ever social media football world cup!

Who is being represented?
Many different people are being represented within the world cup. One group that was being presented was the actual country of Brazil who did undergo large amounts of negative publicity due to the contrasting state of their country. In which they invested vast amounts of money into the world cup 2014 when there were parts within their country which needed this money more, such as the people in poverty. As a result of this protests occurred just before the world cup and some even during the world cup which could have been done to gain media coverage.

You could then connote this in that Brazil were seen as the bad people in the world as they only care for the rich and not the poor and more needy. Similarly with Luis Suarez in which he was connoted and represented as a bad guy which is sort of backed up, but some social networking sites took it to a new extreme and also took more exaggerated approaches.

You could also put this into a narrative as Luis Suarez is the villain in all of this relating to the theory of Propp and that Chiellini is the princess who has been saved by fifa but also at the same time is the hero as he didn't fight back against Suarez and accepted his apology and even said he'd like the ban to be reduced. 

Within this many institutions then started to realise that there was a chance to promote themselves. Such as businesses such as Nando's taking advantage of the Suarez bite and using Twitter to promote themselves and this did work due to them gaining many retweets and as a result people would have been more aware of them as a brand. So you could see they used the commercial side of things here. 

There are no audiences that are specifically targeted for the world cup as this is a world wide tournament and is the biggest sporting tournament in the world. However you could say within demographics that A, B groups could actually go to brazil to watch the games on the other side D, E could not as they do not have enough finances to go to brazil and watch the world cup and just watch it at home instead. Also in the UK you would have ITV and BBC broadcasting the world cup in which these two different broadcasters may draw in different types of audiences as one as adverts and the other doesn't for example.